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 Wysłany: Pią 20:12, 19 Lis 2010 Temat postu: The history of Skagen Watches |
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The brand of Henrik Jorst and Charlotte Kjolbye were set collaboration. Then, the employers of Carlsberg and Henrik were transferred to The Big Apple to operate their marketing in North American. Shortly after, they linked together and have a good cooperation in the subsequent year.
Firstly, some samples of gift watches were sent to Henrik,[link widoczny dla zalogowanych], these are for the young couple to build a market in the USA. They build the brand with their own ideas and designs, but only to find that most buyer admire the designs as well as their brand name, not just watches with company logo branding can make them acknowledge them and buy them.
In reply the Danes produced eight hundred watches in 4 unique designs under the handle Skagen Denmark. The coule founded Skagen as a result of a deep seated passion for design and a strong belief that they knew what people wanted - specifically, wonderfully designed, fine quality watches with Scandinavian chic at a sensible price.
The first heap of Skagen watches shortly sold out,[link widoczny dla zalogowanych], as did another cargo and for the next year Henrik and Charlotte crafted thirty new models. Charlotte had a totally by chance meeting with a producer of an enormous mail order catalogue. The buyer took a chance and put the Skagen womens watches on the back of the special Father's Day edition. The total stock sold out and the couple suddenly had a sales total of US$800,[link widoczny dla zalogowanych],000 whilst working from their New York apartment.
Fast forward to 1995 and Bloomingdales took the Skagen Denmark watches on a trial basis. They sold out in a single day. In 1998 Inc. magazine listed Skagen Designs as being amongst the 250 swiftest growing private corporations in the USA. Turnover had increased by 1200 percent over 5 years. A new office was opened in Denmark to set up ECU distribution and eighty stores in Denmark began selling the watches.
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By 1996 the Skagen Denmark company had grown to nearly one hundred workers and the brand started selling their products in the United Kingdom, followed by Germany and the Netherlands in year two thousand. the year 2000. The company has gone from strength to strength since then and is now an enormous concern with 160 staff and distribution in more than sixty global markets. The brand now offers more than 250 watch designs sold in more than 5000 stores worldwide.
On the most northern peninsula of Denmark where the North Sea and the Baltic combine can be discovered the small town of Skagen with its pretty white sandy beaches offering recess from the hustle and bustle of modern life. It is little wonder numerous artists have been making their way here since the 1890s to capture the sheer, unspoilt sweetness of the sea and the sand illuminated by the very special qualities of the natural light found in this region. It is here where the natural purity and sweetness of Danish design found its unique qualities. This tiny hamlet set by the sea is still the foundation for all Skagen Denmark products.
Everything about Skagen's designs challenges traditional watch market trends. Skagen like to provide an authentic design philosophy that stays devoted to the founders' original vision year after year.
The mission of Skagen is to supply watches with a good design at an affordable price. You will find clean and chic designs made by skillful craftsmen as well as their perfect technical. All of the watches have the ultra-slim signature with fine chrome steel mesh bands, swish yet classic designs and refined and galvanizing colors. Their styles are also represent it culture,[link widoczny dla zalogowanych], it is unique and worth buying.
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