Alternate Author Names – A “How To&#

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Alternate Author Names – A “How To”
Alternate Author Names 8211; A 8220;How To8221;Share this Blog Entry: Stay on the right path by managing multiple brands.It happens to everybody. You8217;re in the groove and generating a steady stream of article ideas in your primary business-related niche, when suddenly you realize there are a ton of other unrelated niches that you know a lot about and you8217;d like to explore more.You8217;re not alone. We each have a very diverse range of knowledge based on our work life, hobbies and other interests. You write about health insurance because of your business, but you8217;ve also owned a dog most of your life,[link widoczny dla zalogowanych], so you want to share what you know about them. Oh, and you8217;ve raised two kids so you have some parenting advice to pass on, as well.Coming to the CrossroadsThat brings us to the 8220;crossroads8221; that many people reach during their journey as an Expert Author. You can either (A) stick to your primary niche and continue to climb toward becoming the top author in that niche or (B) spread out your talents in new niches and promote other web properties. If you8217;re an expert,[link widoczny dla zalogowanych], feel free to go for option 8220;B8221;. Just be sure to research and understand all the niche(s) you8217;re writing in. You won8217;t help your credibility if you8217;re writing with no experience.Once you reach the point to where you want to branch out, use alternate author names to separate each brand of expertise you launch. Each niche you write about is basically a different brand. Confusing your brands hurts your credibility as an Expert Author, so the alternate author names can be brands connected to each new niche. Here8217;s how:DO:Launch each separate brand under a new alternate author name (e.g. Joe Article writes about insurance, J. Article writes about dogs and Joe A. writes about parenting).Use variations of your real name as your alternate author names. You create strength, confidence and credibility when you write articles under your own name, especially if you8217;re driving visitors directly to your primary website. You can build even more credibility if you upload an author photo for each alternate author.Be cautious of sharing an account and login information with business partners. If the partnership doesn8217;t last, you could lose access to the account. Instead, have one account per human author.Create the alternate author name yourself. Don8217;t let anybody else, like your ghostwriter, choose your brand for you.DON8217;T:Don8217;t adopt an alternate author name that appears similar to another notable expert in the niche unless it8217;s your actual name. Build your own credibility instead of stealing the credibility of others.Don8217;t put descriptor words or puns in your author name, such as 8220;Suzy Homemaker,8221; 8220;Gary Pipewrench8221; or 8220;Ivanna B. Rich.8221;Don8217;t try to get more than 50 alternate author names. Some authors representing multiple clients will put all of the clients under just one account. The best practice is for each client to have their own account, so it8217;s clear exactly who owns the content.Don8217;t use a screen name or 8220;handle.8221; All author names should be real human names and comply with all of our other author name guidelines posted in our Editorial Guidelines (Section 2.c)Once you8217;re ready to expand your account across multiple niches, use these Do8217;s and Don8217;ts to stay on the right path and solidify your brand with alternate author names. Also, let us know if you currently use alternate author names in your article writing and marketing strategy and,[link widoczny dla zalogowanych], if so, how you do it.
The Court of Appeal pointed out that R and F's submission in the county court was of overt, conscious racism, and it was not prepared to find that there had been unconscious discrimination.The decisionThe Court of Appeal said that, unlike the ordinary civil claim where the judge decides, on the claimant's evidence only, whether the claimant has made out a case, in this case the judge had had the benefit of the whole of the evidence. Despite the school's failure to comply with the statutory requirements, the judge had been entitled to find on the basis of all the evidence that R and F had not proved racial discrimination.

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